Situation

• The restaurant of UNITEC's School of Gastronomy, 9 PATRIAS, focuses on Honduran cuisine, inspired by the 9 indigenous and Afro-descendant peoples of the Honduran territory.

• Their menu is updated seasonally to offer fresh and exciting options throughout the year.

Task

• Execute a successful digital launch for the new 9 PATRIAS menu, incorporating updated content pillars and graphic design elements to re-energize the brand and effectively target our desired audience

Actions

• Created a new content strategy

• Created new graphic identity

• Coordinate a photoshoot

• Transformed our copies into textes that tells the story of the restaurant: how each dish is born, how it integrates into our culture, who creates it, and why you should experience it