EXPERIENCE

1/2019 - Present

Develop and deliver lectures, seminars, and workshops on topics related to social media marketing, digital marketing strategies, and emerging trends in the field.
Design and update course materials, including syllabi, lecture slides, reading assignments, and assessments, to ensure relevance and effectiveness.
Facilitate hands-on learning experiences, such as case studies, group projects, and simulations, to reinforce theoretical concepts and practical skills.
Evaluate student performance through assignments, exams, presentations, and projects, providing constructive feedback to foster growth and development.
Stay abreast of industry developments and best practices in digital marketing through ongoing research, professional development, and networking.

Create social media strategies for brands and influencers.
Development and management of online advertising campaigns in Meta and Google.
Planed and executed SEO, and SEM campaigns to ensure target market awareness and traffic.
Monitored and analyzed the performance of digital marketing initiatives and provided regular reports with actionable insights.

10/2021 - 04/2024

Report directly to the Digital Creative Director
Crafted scripts for television and radio advertisements
Managed and mentored a team of 4 Community Managers, resulting in improved content quality and the meeting of all project deadlines within one and a half years.
Defined, created, and supervised digital creative strategies for agency clients and pitches, contributing to brand and product development.
Conceptualized and executed creative initiatives based on industry trends for brands, achieving growth and awareness in digital, ATL, and BTL channels.
Collaborated on branding development and implemented various creative strategies, resulting in a 100% reservation rate for a restaurant. (Team effort)
Development and execution of training sessions for +40 students on digital marketing topics.
Conceptualization of advertising campaigns, one of which resulted in a 92% lead accomplishment and increased brand awareness within 3 months.

04/2021 - 10/2021

Social Media Manager for a Sports channel (Tigo Sports) and coordinate CM for the Telecommunication brand. (Tigo)
Developed daily content strategy that increased app traffic by 20%, resulting in improved brand visibility and customer engagement in 7 months
Define and craft social media strategy content tailored for ATL campaigns
Drove a 30% increase in positive brand sentiment by crafting and implementing targeted strategies for digital media in a period of 7 months
Decreased response time to crises by 50% through the creation of a comprehensive crisis manual.
Streamlined customer service processes through training courses for 75+ reps, leading to an initial 10% decrease in customer complaints.

05/2019 - 03/2021

Initially on site position, then remote.
Led and executed the social media strategy for a Sports Channel (Tigo Sports), resulting in a 60% organic growth, and 10.6k average Interactions per month in 2 years of management.
Develop and implement innovative digital content for social media platforms, subsequently adapted for television broadcast
Created and managed content, focusing on event coverage, and optimized results through proficient data analysis.
Distribution of social media ad budgets, ensuring effective allocation, and playing a key role in defining and measuring key performance indicators for campaign success.
Achieved 15% growth in app traffic through effective management of Social Media accounts, leading to improved customer acquisition and retention.
Managed the client relationship directly, received briefs, and implemented them, increasing client satisfaction.

07/2017 - 05/2019

Led the development and execution of social media creative strategies, defining impactful BTL experiences for diverse brands.
Directed and produced audiovisual content, collaborating closely with the creative team in video production, photography, and food styling.
Utilized data analysis to allocate budgets effectively, resulting in a 15% increase in social media engagement and brand awareness.
Created engaging content that drove a 15% increase in brand engagement and strengthened customer loyalty.
Provided comprehensive events coverage, showcasing my dynamic and engaging approach.

01/2017 - 07/2017

Crafted and managed content for diverse brands, fostering brand awareness through active engagement with online communities.
Played a key part in event coverage and collaborated with the creative team to align content with brand strategies.
Enhanced community engagement by analyzing social media reports and implementing effective strategies.